I saw a poster about a beauty contest few days ago in my uni, I stoped and had a brief read of it, of course I was not interested in participating; however, just wanted to find out what kind girls they are looking for. (Since there are countless similar activities like this in China as well as Australia such as SuperGirls, HappyBoys, many singing competitions in Sydney every year)….I guess originally American Idol was the first program that leads a trend of those competitions, however, that is really a great idea because it inspired Chinese TV producer to grab the potential commercial opportunity to gain huge amount of profit from youth who are dreaming about becoming a superstar someday.

All right, back to our topic, the theme of the contest is smart and beautiful, what the ads emphasised is “We are looking for someone who is smart with intelligence, looking is not essential or precondition of the candidates.” Oh, that's fair enough, it seems giving out more opportunities to girls who don’t have a outstanding appearance, as long as you have brain, you could also be the potential winner. Another requirement is candidates have to be a female uni student aged 18-28. What’s the point of that? I have no idea…maybe because it is organized by a University society, but still doesn't make sense to me.

I met someone who is a member of the society, and asked when and where is the competition be held, I want to go and see what's the process as well as if the candidates are smart or intelligent to fulfil my curiosity. She persuaded me to participate it actively, why was that?  Not enough people? Definitely there is no point for me to participate, although I believe I am smart, but without a perfect looking: not tall enough, not skinning enough, and not pretty enough, I would not show off myself in front of people in this way. Honestly speaking, I personally have a negative impression of those beauty contest, could be jealous from a natural sense of female if I have to find a excuse for myself.

Anyone have any idea that what's the point of join this contest? Due to the scale, the content (No idea what it is), the judges (Also no idea)?……Apart from winning prize (a $1200 laptop), is there any further opportunities to sign a contract with any media firm? Or become a model something?? Just didn't see any sponsors that are related to this entertainment industry so far…. Remember there is cost for registration, transportation and maybe clothes expenses.

I am not judging or criticizing the contest or the candidates, what I would like to find out is the value will be received from the contest. We don’t do things that waste time or without any purposes, do we?